Sikandar Ali

How to find converting Keywords for Google Search Ads Campaigns?

When it comes to lead generation, Google Search ads all known as PPC is considered to be one of the best platforms to market your brand. Google allows you to target a warm audience for your services or products.

How to start with the campaign?

If you are just starting off with the ads and the account is completely new and there is no previous data available then first you need data.

In case you are starting off with the ads and the account is new, you will first need to add the data.

Try out different keywords related to your business and wait at least 2 weeks to populate data.

What are the winning keywords?

Winning keywords are those keywords against which you are getting maximum conversions. It is very important to set up complete Google conversion tracking before jumping on to the ads. Here is the complete guide on conversion tracking.

Role of Google UTMs in search of converting keywords.

What are Google UTM Codes?

“UTM” stands for “Urchin tracking module.” UTM codes are embedded to the end of the URLs and are designed to tell Google Analytics (and other analytics tools) a little bit more information about each link and which marketing campaign it relates to.

Track Campaign URL with UTMs



Add Website URL, Campaign Name, Medium & Source


Copy the final URL as shown in the screenshot below

Copy the URL icon.


Paste the URL in the Final URL field to track via UTMs

Paste the URL.

Find your Leads generating Keyowrds via Google Analytics

Once you set up all the UTM and tracking on Google Analytics. Check for the campaign results after 2 weeks.


Open your Google Analytics account. Click on Acquisition -> campaigns-> All campaigns

Select All Campaigns.


Choose a you want to check the conversion keywords.

Choose your campaign.


Add secondary dimension “search query” under the advertising option.

Select search query.


Understand your audience much better by analyzing your winning keywords. Optimize your Google campaigns accordingly.

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